The Social Media Club is focused on enhancing students’ skills in digital marketing, content creation, and social media management. It provides a platform for students to engage with real-world brands, create meaningful content, and develop their personal and professional online presence. The club aims to develop an understanding of the power of social media in personal branding, marketing, and networking.

GOALS
- To empower students with cutting-edge social media skills, fostering creativity, collaboration, and professionalism, while shaping them into influential digital leaders capable of driving positive change in the online world.
- To provide students with the knowledge and hands-on experience needed to effectively manage social media platforms, create engaging content, and implement digital marketing strategies.
- To leverage social media as a tool for fostering a sense of community, promoting campus events, and engaging with local and global issues.
COORDINATOR
- Ms. Pritika Kumar, Lecturer of Business Administration
| S.No | Date | Events |
|---|---|---|
| 2025 - 2026 | ||
| 1 | 11.07.2025 | Dr. G. Kanagavalli, Assistant Professor, Department of Commerce, Cauvery College for Women (Autonomous) addressed the students on the topic “Strategic goal setting with key performance indicator” |
| 2 | 03.09.2025 | Ms Pritika kumar, Lecturer, Seethalakshmi Ramaswamy college, Trichy addressed the students on the topic “Ethics of customer manipulation in advertising and marketing” |
| 3 | 18.12.2025 | Mr M.I. Mohammed Ibrahim, Assistant Professor, Jamal Mohammed College, Trichy addressed the students on the topic “Introduction to Indian Stock Market” |
| 4 | 24.12.2025 | Ms K Vinothini, Lecturer, Seethalakshmi Ramaswamy college, Trichy addressed the students on the topic “Use of Serious games for training in companies” |
| 5 | 26.12.2025 | Ms S. Divya Dharshini, III BBA, Department of Business Administration, Seethalakshmi Ramaswami College, Trichy delivered the peer champion lecture on the topic “How Brands Hack Your Mind: Psychology Behind Why Gen Z Buys” |
| 2024 - 2025 | ||
| 1 | 21.08.2023 | Dr. Aruna Karthikeyan, Assistant Professor, Hallmark Business School, Trichy, delivered a special lecture on the topic “Develop Relevant Skills in Digital Communication and Marketing.” |
Special lecture by Mr M.I. Mohammed Ibrahim, Assistant Professor, Jamal Mohammed College, Trichy